Between the 30th of May and the 2nd of June 2013 yet another Jurismus congress has taken place – this time, in Madrid. Jurismus is an international organization uniting young lawyers from over 650 law firms across Europe. Mrs. Karolina Kolary, legal counsel and Mr. Michał Sikora, legal counsel, took part in the event on behalf of the BFP law firm.
This year the subject matter of the congress surrounded the marketing activity of lawyer’s on the Internet: the types, the upsides, and it’s overall effectiveness. The lectures were presented by Mr. Pablo Melchor, an expert on online marketing (“The combination of marketing and Internet”), Mrs. Efa Rimoldi, Chief Executive Officer of Etrasa (“How to profit from communication”) and Mr. Javier Perez, SEO specialist (“Internet positioning strategies). During the congress a general meeting was also held, where the current activity of the organization, as well as the plans for the future were presented, and new Board members were chosen. The yearly Jurismus congresses are not only educational, but most of all they offer the means to meet and interact with lawyers from other countries. Thus the schedule of the congress included, apart from lectures, a cocktail party in the office of it’s organizers (Mariscal Abogados).